DMart Takes Steps To Scale Up Ecommerce Play After Pandemic Push

 Launched in October 2020, DMart Ready has been rolled out in five cities across India

It is not looking to expand its ecommerce venture rapidly, but will focus on small trails

dmart

DMart reported a net profit of INR 446.95 Cr in Q3 of FY2021, despite slow pace of its ecommerce venture

After giving in to the need of ecommerce during the pandemic and ramping up its online delivery business, DMart-owner Avenue Supermarts is still not ready to go all out with its latest online retail offering DMart Ready. The company, in its third quarter earnings, said that it is going slow with its ecommerce venture with “controlled acceleration”.

It is important to note that despite small steps of its ecommerce venture, Avenue Supermarts reported strong growth in the third quarter of FY2021. The company recorded a 16.3% year-on-year jump in net profit to INR 446.95 Cr, with a 11% increase in revenue to INR 7,542 Cr. The company claims to have 220 DMart stores across India, and has invested INR 252.76 Cr as of March 31, 2020 in Avenue Ecommerce (DMart Ready).

DMart Ready has been rolled out in five cities across India. Neville Noronha, CEO & Managing Director of Avenue Supermarts, termed it as a soft launch of DMart Ready in Ahmedabad, Bengaluru and Hyderabad. Beyond this, the company has also launched the ecommerce facility in Mumbai and Pune.

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